Digital gaming is an important global industry worth billions of dollars, rivalling both the music and film industries; however, unlike the extensive research conducted on the audiences of other media forms, the consumption and social uses of video games is still a relatively new area of research.
Researchers at the University of Salford continue to conduct ground-breaking research on various aspects of video gaming, and in particular, its social and cultural significance and patterns of participation.
Key highlights of this group’s activities include: work on the synthesis of broadcast and digital media, such as our collaboration with the BBC on the hugely successful two-day ‘Fusion’ symposium, work on the use of serious games as a means of community engagement, research and key publications on video game cultures and online gaming, and eSports.
In May 2017 The Digital Cluster is also hosting the inaugural meeting and conference of DiGRA UK.
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